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An ad campaign
A campaign is a look, a voice and a sound, repeated until people recognise them. Make all three in one place and the launch film, the cutdowns, the stills and the radio spot actually match.
1. Decide the voice, once
Open Voice Design and describe the brand's voice: age, accent, warmth, pace, the character behind it. "A warm woman in her forties with a gentle Scottish accent, unhurried and quietly confident." Listen to the preview, try a few, and save the one you choose.
That voice is now in Voice Library and in every voice menu in the app, so every asset from here on speaks with it. Voice Design is on paid plans and costs 20,000 credits a design.
2. Set the look
Open Images and make the campaign's key frame. Write the look as a sentence you'll reuse — "warm natural light, soft film grain, earthy greens, editorial photography" — and add it to every image and video prompt in the campaign.
To keep a product or a character identical from shot to shot, choose Edit a picture and add the key frame as a reference.
3. Make the stills for every placement
Make each still at the shape its placement needs: 16:9 for web and YouTube, 1:1 or 3:4 for feeds, 9:16 for stories and reels.
4. Make the film
Open Video. Start From an image on your key frame so the film opens exactly on the campaign's look, and describe the camera move. Make a 16:9 hero and a 9:16 cutdown.
5. The voiceover and the jingle
- Speech — write the line and read it with the brand voice you saved.
- Music — for a jingle, choose Song, write two short lines, and describe the style. For a bed, choose Instrumental.
- Sound Effects — logo stings, whooshes and product sounds, several takes at a time.
6. Every market
Send the finished film to Dubbing for each language, or read translated lines with the same brand voice in Speech — the voice stays the same across languages.
At volume: the API
Agencies make the fifteenth variation the same way as the first — from a script. Create a key per client in API Keys, and every generation is logged against that key in History, which is what you bill from.
The website rebrand workflow is a complete, tested script that makes stills, a film, a voiceover and a music bed in one run. Swap its brief for a campaign brief and it makes the campaign.
You're responsible for what runs
You own what you make and you're responsible for what you publish. Cinara refuses prompts that name well-known people, and a voice can only be cloned with its speaker's recorded consent.